Study Shows a Link Between Intense Feelings of Love and Reward Areas of the Brain The euphoric “high” that accompanies the passion-filled, early days of romantic love is a common pop music theme, but is it just a metaphor or is love really like a drug? When researchers examined the question, they found that intense feelings of romantic love affect the brain in the same way drugs like cocaine or powerful pain relievers do. “The reason people are so attracted to cocaine is that it activates the area of the brain that makes you feel good,” researcher Arthur Aron, PhD, tells WebMD. “The same reward area is activated when people are experiencing the intense desire of romantic love.” Intense Love = Less Pain Aron, who is a professor of psychology at State University of New York (SUNY) Stony Brook, has been researching the impact of love on the brain for three decades. Several years ago he and longtime pain researcher Sean Mackey, MD, PhD, began talking at a neuroscience...